music is about sub-cultural identity

10 February 2006

Music tastes are strongly driven by social factors. Its tribalism, sub-culturalism and identity. A lot of times the sound itself is interpreted differently based on the genre and social affiliation. That's why a synth pad is considered totally cheesy when Kylie uses it, but the same sound in Aphex or Sizzla comes off cool.

It would seem to suggest that last.fm should work well, but for me it just doesn't seem to. It just keeps saying I would like Autechre.

Researchers found that popular songs were popular and unpopular songs were unpopular, regardless of their quality established by the other group. They also found that as a particular songs' popularity increased, participants selected it more often. The upshot for markerters: social influence affects decision-making in a market.

http://www.livescience.com/humanbiology/060209_hit_songs.html


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