the Long Tail

6 July 2005

The Long Tail is about how our economy and culture is shifting from mass markets to million of niches. The term refers to the yellow part of the sales chart at left, which shows a standard demand curve that could apply to any industry, from entertainment to hard goods. The vertical axis is sales; the horizontal is products. The red part of the curve is the "hits", which have dominated our markets and culture for most of the last century. The yellow part is the non-hits, or niches, which is where the new growth will come.

The blog from the original author. http://longtail.typepad.com/about.html