SpiralFrog : free major label downloads with advertising

31 August 2006

http://SpiralFrog.com , which is set to launch this year from New York, is being backed by the world's biggest record label, Vivendi Universal. Between them they hope to give away music by some of the world's most popular artists, including Eminem and Kaiser Chiefs.Instead of copying Apple's iTunes store by charging customers to buy music, SpiralFrog says it will replace the traditional cost of downloading with money made from advertising. Audiences will have to sit through a short advertisement before downloading their track of choice, a tactic used by some other media websites but thought to be a first for music.

http://business.guardian.co.uk/story/0,,1860928,00.html