Indie music labels create Merlin to conjure licensing deals

Indie music labels create Merlin to conjure licensing deals | CNET News.com

21 January 2007

The world's independent music sector, which has produced such artists as the Arctic Monkeys, has grouped together to launch an agency to secure licensing deals with emerging media such as MySpace and YouTube.

This in regards to those special licensing deals eg. with MySpace and YouTube. ASCAP/BMI doesn't apply to them, film/TV style sync rights don't apply to them — its a new form of media, and the major labels have struck up direct deals these large companies (trying to get the cash) but this leaves out the Indies and also all the smaller websites doing similar media usage. IMO They are making this out to be a much bigger deal than it is. "Fifth Major" etc. And then they announce they inked a deal with SNOCAP. Big deal, anybody can put their music up on SNOCAP (and I do recommend they do).
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