Rather than insist on a high per-song royalty and a load of antipiracy strictures, these deals let imeem's users freely share their copyrighted songs. That's because the labels don't make their money off the music itself, but by getting a cut of the advertising that imeem drums up for the site. Imeem CEO Dalton Caldwell says that roughly half of its revenue goes back to the content owners, on a pro rata basis. The more times a label's songs are played, the more they get paid.
