Summary Of The World: Googlezon And The Newsmasters EPIC
30 September 2004
By the year 2014, what I call newsmasters will be the most sought-after and highly rewarded professional media creators the world has ever seen. Everyone participates to create a living, breathing mediascape. However, the Press, as you know it, has ceased to exist. The Fourth Estate’s fortunes have waned. 20th Century news organizations are an after-thought, a lonely remnant of a not too distant past. The News Wars of 2010 are notable for the fact that no actual news organizations take part. Googlezon finally checkmates Microsoft with features the software giant cannot match. Using a new algorithm, Googlezon’s computers construct news stories dynamically, stripping sentences and facts from all content sources and recombining them. The computer writes a news story for every user.
But this view makes one huge assumption: that there is (or will continue to be) a notion of an individual who knows what they want.
All these solutions are predicated on delivering what "they want" as though they were intelligent and independant from the information environment they are permeated with. What people want is a multiple choice of what is being offered to them, and their current tastes are derived from what they have been fed in the past. Our perception of reality is only based on what we have absorbed from perception (including the media).
So who cares who tells the news or delivers it, who actually manufactures the story to begin with ? That's where the real money is, just ask Karl Rove.
The original piece is here:
http://robinsloan.com/epic/
Linked and discussed from:
http://www.masternewmedia.org/news/2004/11/29/summary_of_the_world_googlezon.htm
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